ICC gives a new identity to World Cup 2023

The cricket world will be held in India this year and experts are already predicting the teams that will make it to the finals. Moreover, they believe that this year the competition will be very high because most teams have improved their game a lot and will give tough competition.

If you analyze the previous cricket tournaments such as the Asian Cup or the T20 world cup, you will see that weak teams such as Scotland, Netherlands, and Afghanistan gave a very tough time to the bigger teams such as England, India, Pakistan, and Australia.

A new identity to the tournament | ICC gives a new identity to World Cup 2023

Although, the competitiveness of the tournament inst the only thing that will be of great amazement this year. In the ODI world cup 2023, the International cricket council has given a new identity to the tournament. Let us see what has they Internation cricket council done this year.

To the surprise of many, the new identity of the game has a deep connection with the Indian cricket team. Some officials from the International cricket council say that it was done to celebrate the 12 years of India winning the world cup in their home ground.

Let us talk about the brand that has been established in connection with India winning the world cup 12 years ago. The brand has been given the name Navarasa. So what is meant by Navarasa? Navarasa means the nine emotions and they are directed toward the emotions that the crown show during the game. The new logo features the iconic ICC trophy above the tournament’s name in bold, colorful lettering, with a design that reflects the vibrancy, diversity, and passion of the host nation.

Developed in collaboration with Indian design agency Wieden+Kennedy, the brand identity for the 2023 Cricket World Cup aims to embody the spirit of One Day International cricket. The logo uses vibrant colors and the iconic ICC trophy to evoke the excitement, energy, and passion of the tournament, bringing to life the action, drama, and intensity that define the game.

The new logo design| ICC gives a new identity to World Cup 2023

A new logo has been designed for the 2023 Cricket World Cup and shows a colorful pattern that reflects the rich culture of India along with its diversity. The vibrant shades of blue, orange, green, and pink evoke the colors of India’s flag and symbolize the different regions, languages, and traditions of the country. The use of bold, sans-serif lettering for the tournament’s name creates a strong, impactful impression, while the placement of the ICC trophy above it adds a touch of prestige and authority to the logo.

What the ICC chief had to say:

The chief executive of the International cricket council said that the cricket world cup is one of the most important events in sports throughout the world and the fact that it is held in India, is a much more significant thing. In addition to the previous statement, the chief executive officer of the International cricket council also said that the reason for giving this World Cup a brand identity was to commemorate the culture of the host country.

Furthermore, it will also be created to respect and celebrate the diversity, culture, and traditions of India, while also showcasing the sport’s global appeal and universal values. This year the World Cup will have the top 10 teams against each other. It means that fans from all over the world will visit India. Hence by infusing a host nations identity in the game, it will give chance to people from all over the world to explore the culture of India:

Conclusion:

The ICC has created a brand identity for the game, which should also be done when other tournaments are held in other countries. It is because, by such practices, love and respect between nations spread, and gives others a chance to learn about different cultures.

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