The ICC WORLD TEST CHAMPIONSHIP FINAL is scheduled to take place between 7th and 11th June 2023.
In a surprising turn of events, the Indian cricket team will be stepping onto the field for the highly anticipated World Test Championship (WTC) final without any jersey sponsors. This decision by the Board of Control for Cricket in India (BCCI) has raised eyebrows, considering the usual commercialization of the sport. The players, including Rohit Sharma and his teammates, have been seen wearing training clothing that only features the three stripes of new kit sponsors, Adidas, and the BCCI logo.
In today’s era, where commercial slots are maximized for revenue generation, it is uncommon to see a team of India’s stature without any jersey sponsors. The BCCI’s previous contract with Byju’s, a prominent ed-tech company, for jersey sponsorship expired in March. Byju’s opted out of the deal prematurely due to adverse market conditions. The BCCI was expected to issue tenders to seek interested parties for a long-term association. However, no advertisement has been released as of yet, as the board has not received a favorable response in offline talks. The possibility of short-term associations was also considered but ultimately dismissed.
BCCI officials have expressed their desire to engage with prestigious and long-term partners rather than settling for low-key deals. In the previous contract, the BCCI was earning over ₹1.5 crore per ICC match and ₹4.6 crore per bilateral international match. While the importance of ICC events has grown over time, the financial impact of a single match is relatively small for the cash-rich BCCI. They are willing to take the hit in pursuit of more valuable partnerships.
The BCCI recently signed a five-year contract with Adidas, giving them hope that they will secure the right partners before the upcoming World Cup, scheduled for October-November, which will be held in India. Additionally, the busy ICC calendar, featuring a white-ball world event every year, provides ample opportunities for the board to attract sponsors.
Despite the absence of jersey sponsors, fans and spectators at the WTC final can expect to see Indian cricketers in uncluttered outfits. The International Cricket Council (ICC) allows commercial slots only on the leading and non-leading arms of the players’ whites during the final. In contrast, during the Indian Premier League (IPL), leading franchises such as the Mumbai Indians generate over ₹100 crore in a season from various sponsorship slots.
As the Indian cricket team prepares for the World Test Championship final, it is a unique sight to see them without any jersey sponsors. The BCCI’s decision to prioritize prestigious and long-term partnerships over low-key deals showcases their commitment to the sport’s commercial growth. While the absence of jersey sponsors may seem unusual, it presents an opportunity for the players to focus solely on their performance on the field. As fans eagerly await the WTC final, the Indian cricket team’s uncluttered outfits will be a symbol of their dedication and determination to bring glory to their nation.
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